Making an impression with consumer care: Marketing measures 101

If consumer care is going to help grow brand sales it needs to be funded like a brand marketing activity. We are passionate about helping make...

Why should marketing invest in consumer affairs? Wilke Global makes the case to Chief Marketing Officer Online.

One of the challenges we hear from many consumer affairs teams is the ongoing effort to engage constructively with their marketing teams. In many...

So you have been acquired....

The buying and selling of brands and companies is a fairly regular part of doing business in the consumer products industry.  But being the ...

Online brand conversations do not represent ALL brand conversations

Not all conversations about brands hit the idyllic notes of the Pissarro painting above, nor do they all look the same! You may recall that a...

Inspiration for consumer care professionals from Jeff Bezos

Warrent Buffet's annual letters to shareholders are rightfully well known and famous for bringing a plain spoken perspective to the business of...

Consumer care lessons from United

You have probably noticed that United Airlines is in the news this week, with quite a bit of commentary on their policies and customer service....

A warning for large consumer brands

I want to share an article by Dave Knox, a former colleague who has been exposed to quite a bit of the CPG business from a variety of vantage...