SOCAP Chair Jim Moloney shares perspective on consumer care discipline and the future

I recently had the chance to sit down with Jim Moloney, the 2018 SOCAP Chair, to get his perspective on the evolving role of consumer care. For...

Understanding how consumers research and engage brands

While many brands have a detailed understanding of their target consumers, it does not often include topics important to consumer care teams. For...

6 Takeaways from the 2017 SOCAP Annual Conference

Several members of the Wilke team recently had the chance to join the SOCAP Annual Conference in San Diego, I wanted to share a few thoughts we...

Making an impression with consumer care: Marketing measures 101

If consumer care is going to grow sales it needs to be funded like a brand marketing activity! We are pleased to share another perspective on how...

Why should marketing invest in consumer affairs? Wilke Global makes the case to Chief Marketing Officer Online.

One of the challenges we hear from many consumer affairs teams is the ongoing effort to engage constructively with their marketing teams. In many...

So you have been acquired....

The buying and selling of brands and companies is a fairly regular part of doing business in the consumer products industry.  But being the ...

Online brand conversations do not represent ALL brand conversations

Not all conversations about brands hit the idyllic notes of the Pissarro painting above, nor do they all look the same! You may recall that a...