6 Takeaways from the 2017 SOCAP Annual Conference

Several members of the Wilke team recently had the chance to join the SOCAP Annual Conference in San Diego, I wanted to share a few thoughts we...

Making an impression with consumer care: Marketing measures 101

If consumer care is going togrow sales it needs to be funded like a brand marketing activity! We are pleased to share another perspective on how...

Why should marketing invest in consumer affairs? Wilke Global makes the case to Chief Marketing Officer Online.

One of the challenges we hear from many consumer affairs teams is the ongoing effort to engage constructively with their marketing teams. In many...

So you have been acquired....

The buying and selling of brands and companies is a fairly regular part of doing business in the consumer products industry.  But being the ...

Online brand conversations do not represent ALL brand conversations

Not all conversations about brands hit the idyllic notes of the Pissarro painting above, nor do they all look the same! You may recall that a...

Inspiration for consumer care professionals from Jeff Bezos

Warrent Buffet's annual letters to shareholders are rightfully well known and famous for bringing a plain spoken perspective to the business of...

Consumer care lessons from United

You have probably noticed that United Airlines is in the news this week, with quite a bit of commentary on their policies and customer service....