Making an impression with consumer care: Marketing measures 101

If consumer care is going togrow sales it needs to be funded like a brand marketing activity! We are pleased to share another perspective on how...

A breakdown of the latest American Customer Service Institute report

In September, the American Customer Service Institute released its ACSI Household Appliance and Electronics Report 2016, detailing consumer...

Should consumer affairs abandon service levels?

Recently the topic of service levels came up in a group discussing consumer care. I was heartened to hear from several people that they have...