Celebrating and giving back

2017 marks an anniversary for us here at Wilke Global - 35 years in consumer care technology! While this still leaves us younger than Microsoft...

Social Media and Consumer Relations in the UK

The ICCA (http://www.icca.org.uk/) is a membership organisation for FMCG consumer relations professionals. We recently worked with the ICCA to...

Have a plan for splitting the consumer care bill

In a company with multiple brands or divisions, the allocation of ‘shared’ costs can be a contentious topic. ‘Is my division REALLY getting our...