3 Ideas to Turbocharge Consumer Affairs Insights

More and more our clients tell us that identifying insights is a key role for consumer affairs. It is exciting to be asked to represent the voice...

Wilke Global 2017 European Client Conference draws to a close

It was a pleasure to spend time with so many great clients at our European User Conference this week. We met in the beautiful Queen Victoria Park,...

Making an impression with consumer care: Marketing measures 101

If consumer care is going togrow sales it needs to be funded like a brand marketing activity! We are pleased to share another perspective on how...

Why should marketing invest in consumer affairs? Wilke Global makes the case to Chief Marketing Officer Online.

One of the challenges we hear from many consumer affairs teams is the ongoing effort to engage constructively with their marketing teams. In many...

7 Takeaways from the SOCAP Data & Reporting Workshop

We recently had the chance to attend and facilitate a session at the annual SOCAP Data & Reporting Workshop in Chicago. With over 20 of our client...

5 Consumer care thoughts from the 2017 KPCB 'State of the Internet' report

Every year I eagerly await the Kleiner Perkins Internet Trends report led by Mary Meeker (previously recommended as data source for strategy...

So you have been acquired....

The buying and selling of brands and companies is a fairly regular part of doing business in the consumer products industry.  But being the ...