Insights from the Wilke Global Shopper Study

While we are best known for our work in consumer affairs software, Wilke Global also provides a product locator solution to several hundred CPG...

6 Takeaways from the 2017 SOCAP Annual Conference

Several members of the Wilke team recently had the chance to join the SOCAP Annual Conference in San Diego, I wanted to share a few thoughts we...

3 Ideas to Turbocharge Consumer Affairs Insights

More and more our clients tell us that identifying insights is a key role for consumer affairs. It is exciting to be asked to represent the voice...

Wilke Global 2017 European Client Conference draws to a close

It was a pleasure to spend time with so many great clients at our European User Conference this week. We met in the beautiful Queen Victoria Park,...

Making an impression with consumer care: Marketing measures 101

If consumer care is going togrow sales it needs to be funded like a brand marketing activity! We are pleased to share another perspective on how...

Why should marketing invest in consumer affairs? Wilke Global makes the case to Chief Marketing Officer Online.

One of the challenges we hear from many consumer affairs teams is the ongoing effort to engage constructively with their marketing teams. In many...

7 Takeaways from the SOCAP Data & Reporting Workshop

We recently had the chance to attend and facilitate a session at the annual SOCAP Data & Reporting Workshop in Chicago. With over 20 of our client...