SOCAP Chair Jim Moloney shares perspective on consumer care discipline and the future
I recently had the chance to sit down with Jim Moloney, the 2018 SOCAP Chair, to get his perspective on the evolving role of consumer care. For...
LL Bean warranty changes: media coverage not helpful for consumer care
We always love to see consumer care making headlines in the business press - our discipline does not always get the recognition it deserves!
Understanding how consumers research and engage brands
While many brands have a detailed understanding of their target consumers, it does not often include topics important to consumer care teams. For...
Insights from the Wilke Global Shopper Study
While we are best known for our work in consumer affairs software, Wilke Global also provides a product locator solution to several hundred CPG...
6 Takeaways from the 2017 SOCAP Annual Conference
Several members of the Wilke team recently had the chance to join the SOCAP Annual Conference in San Diego, I wanted to share a few thoughts we...
3 Ideas to Turbocharge Consumer Affairs Insights
More and more our clients tell us that identifying insights is a key role for consumer affairs. It is exciting to be asked to represent the voice...
